An interesting film I've viewed recently, "Antiviral", deals with the subject of celebrity infatuation, something that greatly motivates the Emmy/Nobel conundrum. The culture within the movie is so media-saturated that people pay to be injected with diseases celebrities have acquired, and the really devoted ones buy "meat" grown from celebrity cells (gross I know). While that's a pretty far stretch from nowadays, it still comments on the apparent obsession with celebrities. It's on Netflix FYI. Point is, people need their fix of celeb action. Drowning ourselves in the apparent drama and "reality" of reality television, or maybe the thoughtful plot of an excellent series, lets us get away from our own drab world.
But Nobel prizes? Nah, that's not interesting. It's certainly not covered as much as the Emmys or VMAs or anything, but that's just because networks know most people don't care about academic "celebrities" as much as anyone at the Emmys.
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